December Training Program

The Fundamentals of Air Service Development:

While the air service development process will recalibrate to normalcy at some point, it will be significantly different for a period of time. In this course, you will learn the fundamentals of air service development from both traditional and post-pandemic viewpoints.  We will highlight the importance of working with your local stakeholder communities during the recovery period, as well as what pieces of information will be critical in facilitating a “seat at the table” as airline schedules evolve.  We will also provide an overview of the global and U.S. airline industry, including a review of recent history and how each carrier is progressing through the initial phases of industry recovery.

Marketing to Airlines & Incentives:

A course designed for individuals who have direct responsibility for, or involvement in, the marketing of airports and destinations to airlines and developing competitive airline incentive programs in line with the FAA guidelines. This course will appeal to experienced B2B marketers, route developers and those appointed to an aviation marketing function.